I'd have our local artists or high school artists; our community design one! This mimicks the pier...forget what the atty says about copyright infringment not taking place! Dunedin should be ashamed paying over 70k for a logo ANYONE could design on their home computer! THIS IS AWFUL...UGLY...MEANINGLESS! The infamous oranges would have been better. SHAME ON YOU DUNEDIN!...OFFICIALS! That $70k would have been better spent for our neighborhhoods, keeping gangs out and drugs, more police presence and helping areas in our neighborhoods that need lighting, sidewalks....

For a tag line, how about DUNEDIN You'll love our color (or) flavor (or) You'll love the difference. OR Dunedin: Your senses will explode!

Decidedly Delightful

How about the tagline DUNEDIN - St. Pete Pier is closing soon so we lifted their logo? (and all at the bargain price of 73k.)
NO I could not have done it better myself as I am not a graphic artist, however I think a paid profession could have at least come up with something original-that is what branding is. It is disheartening that so much was spent and it appears to have been copied from a neighboring town - they couldn't have even copied one from another state so that at least there was some distance??
I am a team player if this is what it is - it is what it is. If this is what we get as a town, then we gotta embrace it, pull together and support it. For me, it will just take a minute to do that.

Did the city really pay someone for that INSIPID logo? With a town full of artistic talent, it's an embarrassment.... At least they voted down the wimpy slogan.
That logo looks like it should be on a water company billing statement.
Take a walk down Main Street and one can come up with a dozen creative logo ideas better than that loser....
Any local artist will be willing to do a better one...and at much less cost, I'll bet!
Just sayin'.............

DunEdin...Eco-friendly and Everything you Ever nEEded it to bE ....

Do Need You in Dunedin - Come join us!

The new "logo" really is quite bad. Further, I understand that this is to be used on promotional materials - NOT as signs coming into town. If I understand that correctly, the original logo would have done nicely. The town could mail that out wherever they liked. For those living here, I think our Scotsman welcome is just what we like.

Can't believe the original Osprey Design was shot down. Your new logo is pretty lame to say the least. Come on Dunedin, you can do better then this!

By definition branding is "Identity to tell one from another in symbol and written form" and a logo is "a means to promote instant recognition". I appears a branding has been turned down in favor of a logo which can change colors to support other activities in town.
I am disappointed that we let what was professionally done with committee approval go to waste. What was originally presented was BRANDING.

Dave

maybe we need to take a look at the people who are supposed to be representing us and spending our money. they drug their feet and delayed the historic hotel to the point that it is now just sitting there...abandoned. they have hem-hawed to the point that a lot of interested industries/companies have moved on. and now they spent 73,000 for a logo that is so insufficient.

about the logo....what's with the colors. the blue is turquois, the green is florescent, the orange is bland. it is not appealing to even look at. and the catch phrase: home of honeymoon island? really? what about the fenway hotel and all the firsts dunedin has. what about our scottish heritage? what about our fabulous downtown area?

and....for the 73,000 that was spent, why weren't the residents asked?

shame, shame.

ps.....why are we promoting Honeymoon Island? It is a state facility. Dunedin residents have to pay the same as everyone else to use the facility. Don't get me wrong...i love honeymoon island and have purchases the annual pass every single year. i love it there...but i think we have other options.

Dunedin Makes Me Smile.

The tagline should be a pithy articulation of the core promise Dunedin is making. A brand is a promise. It sets an expectation of an experience. Without knowing the promise, it is impossible to judge the tagline.

In 30 years in the ad business, I've seen far worse, but $73K? I'd have done it for $50K, tops. On a galloping horse, it looks like it says "DUN DIN." Dunedin: Delightful" is short and sweet. Or, "Go with the flow" ... www.getlucid.net

The osprey-heart at least looked artistic, and you could read the name of the town. This thing with the wavy E reads "DUN~DIN". A person used to seeing the name "Dunedin" will perhaps tend to see the waves as an E, but I doubt that would be true for people unfamiliar with it, not at first glance. What catches the eye is two separated three letter groups, DUN & DIN.

And it is just a generic sort of piece, nothing characteristic of the town in it. Nothing Scottish, no dogs, no sunset over the water... I agree with what others have said: with all the talent in this town, a local competition would produce dozens of ideas that top this one.

A City that feels Like Home!

How about "Dunedin. We paid $70,000 for this."

Well, when it first cam to my attention that this logo was approved a few months back...I voiced my opinion and not on Patch...Directly to the "Powers That Be" in Dunedin...and as usual trhey have a comment for everything..They said that they had asked residents what they thought and they thought it was great! BULL...If this Patch and its comments are any indication the general concensus appears that it is not liked! Maybe all those "residents" they interviewed were city officials????? Again... SHAME ON YOU WHOEVER APPROVED THIS $73K joke!

My Dear Comrades,

"Dunedin: Haven For Knee-Jerk Reactionaries"

No, that wont do....But How about,
"Dunedin: Home of the Highlanders"..........

Or aren't you people proud of our Young Folks anymore?!

Your Obt. Svt.
Col. Korn,
Chief O" Mayhem in the Great WW-2,
Now Chief O" Security and Sanitation (And the Complaint Dept.)
OXOjamm Studios.

The logos were a waste of money. It should have been a lot cheaper to come up designs with the talent on our own city. That is not 70k worth of work. Disappointed in the decision making process.

What happened to our Scottish roots?????

Should of asked Island Outpost where who designed their brand since it is way better and maybe did not cost $73,000.

One thing the powers that be can do REALLY well is - spend our money!! Our "brand" (or lack thereof) is a perfect example of that!! Dunedin - Simply Delightful :)

So....City of Dunedin...Where are ALL these "residents" who thought this was a GREAT logo and voted on it????? None here on Patch!!! Hmmmmm...MORE waste!

To Dan Wiberg----BEST COMMENT EVER!!!!!!!!!!!!!!!!!

To take this all a step further...What are the Marketing plans that the City has? Or are there any? I continue to hear that this branding logo is designed to be used in Dunedin's marketing????? Are they planning to market to bring more tourists - like that idea; it bring in $$, bring in new industry/business, like that idea it bring in $$ - to attract new residents, if so what demographic are they hoping to attract, young professionals, familes, diverse, seniors?
MAYBE, MAYBE if we knew what the marketing was to be geared toward all of us might have a better idea of what this new logo is trying to convey. Is there a concrete marketing plan or is this colorful, happy 73K logo just something pretty to stick on letterhead? Does anyone know?

You know that city officials who made this decision are reading this...Can't imagine why they won't comment....

I read every comment and find most of them valid. I did not vote for the branding process as I believed it should have been done by local people. We have many creative talented citizens quite capable of this job, and I think they would have done a great job.

Thank you for responding Commissioner Carson and for your input. I appreciate that you wanted to keep this project local but you were outvoted. And, that you also take the time to read the comments posted and keep a finger on the pulse and Patch!

Excellent forum...let's keep it going to fruition.

Kimberly Madley

This branding initiative is to be used by the business community for their marketing plans. The City has budgeted no funds for marketing of this new brand. Stay tuned for any changes to this issue.

By the way, the Patch is a great source of news in Dunedin. We are very lucky to have them in town.

This branding initiative is to be used by the business community for their marketing plans. The City has budgeted no funds for marketing of this new brand. Stay tuned for any changes to this issue.
PLEASE EXPLAIN THIS COMMENT...GUESS I'M MISSING SOMETHING.
THANK YOU

Lori, what do you not understand?