City Brand Approved for Stationery

It's finally settled.

Seven months after Wilesmith Advertising unveiled , the second-choice, multi-colored image proclaiming the city "Home of Honeymoon Island" was approved unanimously Thursday night — without . (Mayor Dave Eggers was absent for this vote.)

The idea of an additional tagline was scrapped.

Like new homeowners at the hardware store, city officials went back and forth — most with an air of impartiality — picking out stationery and brochure designs as if they were choosing carpet squares.  

"I think we should keep it simple and uncluttered," Commissioner Julie Scales said.

"I like them all," Commissioner Julie Ward Bujalski said, and asked City Manager Rob DiSpirito what stationery design he thought seemed most suitable for the city to use.

"I don't have any real strong preference," he answered.  

Commissioner Dave Carson remained largely silent for the design discussion, except on one point that he and Bujalski agreed on. They both expressed disappointment that the Branding Selection Committee was not asked for input before it reached the commission Thursday (July 19).

Bujalski said the committee was involved from the beginning.

"Let's be consistent and keep the committee involved," she said.

The brand is already incorporated in the , which was unveiled this week.

The brand will also appear on:

• City stationery
• City visitors guide
• City economic development brochure

The next step is for Wilesmith Advertising, a West Palm Beach design company, to unveil a mass marketing and advertising campaign for the city. 

Editor's Note: Dave Carson is the only commissioner who voted against the city branding project in April 2011.

[Updated Friday, July 20, 2012, 2:58 p.m.]

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