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Main Street Merchant Tries to Bring Appeal to Mid-Town

The owner of Novel Blend, a new art and collectible shop, is trying to rally mid-town Main Street merchants together in hopes of bringing a Dunedin sense of place to the State Road 580 corridor.

 

Marcia Devine wants to create an eclectic shopping oasis along one of Dunedin's most busy and vapid roads.

And she's bringing neighboring merchants with her.

Devine, the owner of Novel Blend, a new art, collectible and consignment shop, is trying to rally mid-town Main Street merchants in hopes of bringing downtown Dunedin flavor to the State Road 580 corridor.

She started by completely transforming the building at 1075 Main St.

What was once an outlaw Internet gambling cafe is now a quiet, clean respite on one of Dunedin's most heavily trafficked roadways, providing coffee to customers looking for unique items for their home or as gifts. 

She dreamed of the idea many years ago in her previous career, and didn't want to live her retirement wondering, "what if?"

"It was on my life bucket list," Devine said. 

She opened the business on Nov. 17, and has since embraced Dunedin Chamber of Commerce networking opportunities and established a mini-network of like-minded business owners, such as Star's Family RestaurantOur Place Dunedin, and Atlantis Bistro, who face the same identity struggles on the State Road 580 corridor. 

Devine celebrates the grand opening of Tanya Pistillo's Wandering Star Gallery inside her building and she's invited several businesses to be a part of it, creating a full-day affair Saturday, March 9.

She hopes the event will spread awareness and a culture of sharing customer bases, not just for her business, but neighboring merchants also.

The daylong festivities include coffee, tea and wine tastings, snacks, belly dance demonstrations, bagpiping, children's activities and caricature drawings, all from local restaurants, wineries and artists.

Want to Go?

  • Where: Novel Blend, 1075 Main St.
  • When: from 8:45 a.m. to 8 p.m. Saturday, March 9 

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Related Topics: Grand Opening, Novel Blend, Small Business, and Wandering Star

Mark Papia

11:29 am on Friday, March 8, 2013

A "downtown" flavor will require a downtown look and feel, something that stretch of 580 is far from. Sketchy motels, payday advance business, and dated trailer parks are all barriers to achieving this. Dunedin has struggled to grow downtown in a Northeast direction past Grant St./Louden Avenue. Several restaurants at the Main/Skinner split have come and gone over the years, so hopefully the downtown Gateway project (if it ever happens) will finally solve that issue. However, it seems like an extension further to Pinehurst (as noted in the article) seems unlikely in the short or mid-term.

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Melody Urso

12:27 pm on Friday, March 8, 2013

I admire Marcia's efforts and enthusiasm towards encouraging our visitors and local population to embrace all aspects of Dunedin and create further awareness. They are not trying to "be" downtown, merely trying to help us expand our horizons. I encourage and support her in every way.

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Christine Tsotsos

12:07 pm on Saturday, March 9, 2013

Go Marcia!!!! Dunedin isn't just about "downtown". It has a lot to offer everyone in every corner of the city! Hope you have nothing but success and will be visiting you soon! Kudos to Atlantis Bistro, Star's Family Restaurant and Our Place Dunedin, too!
I'm afraid I can't share the enthusiasm for the Gateway project. I'll believe it when I see it. Already the company that owned it wanted an extension from the city. I'm thinking along the lines of the eyesore that is still on Edgewater. Bought, sold, abandoned, bought, sold and is still looking badly. Plus the renderings are anything but "charming" and "quaint"...two of the best adjectives I've heard about downtown.

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Jayne Krakowiak

7:03 pm on Saturday, March 9, 2013

My support goes to anyone trying to make improvements. Just getting more positve, uplifting businesses into the area is a wonderful move. One challenge is to improve the curbside appeal - street, to parking lot, to store door is not very appealing. I will be stopping by to check out Our Place Dunedin.

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