What's With the Orange Bikes Around Dunedin?

Well, it is not a magic trick or public art project.

An Orangetheory Fitness bicycle parked near Main Street along the Pinellas Trail.
An Orangetheory Fitness bicycle parked near Main Street along the Pinellas Trail.
(This story is by Local Editors Katie Dolac and Alessandra Da Pra.)

Eye-catching orange bicycles seem to be popping up everywhere — from Dunedin to Clearwater and even Safety Harbor.

"There is one in the bike rack across from my shop and last night I saw one in a bike rack in Safety Harbor," said downtown Dunedin merchant Lynn Thorn, owner of The Celtic Shop of Dunedin. "The one across from my shop has been there for a week."

Repeated sightings of these bright bikes have many residents wondering, as Thorn is, "Do you know what this is about?"

Well, it is not a magic trick or public art project.

It is a marketing and branding strategy for a new fitness center opening Jan. 2 at 25853 U.S. Highway 19 N, in Cypress Point Plaza next to Burlington Coat Factory in Clearwater.

"We wanted to get the buzz out there," said Deann Venuti, owner of the incoming Orangetheory Fitness. 

Venuti lost 30 pounds in the program herself. She managed the St. Petersburg location for a year before starting the Clearwater venture with her husband.

About 16 orange bicycles have been placed throughout the Dunedin, Countryside, Clearwater and Safety Harbor area. They're meant to spark conversation about the studio, which offers various, affordable, one-hour group personal training classes per week.

The workout classes combine short bursts of intense exercise, using treadmills, rowing machines, TRX Suspension Training and free weights. The goal of the heart-rate monitored training is to be in the orange target zone in order to achieve the “orange effect."

Venuti says she tries to maintain a friendly atmosphere and welcome people of all fitness levels.

"We try to create, I call it, my Orange family," she said.

Orangetheory Fitness already has locations in St. Petersburg, Tyrone, New Tampa, South Tampa and Westchase.

Interested in joining? Orangetheory Fitness is offering pre-sale discounts on membership rates. Find them on Facebook for details. Orangetheory Fitness is open for membership pre-sales Monday through Friday from 9 a.m. to 6 p.m., Saturday from 9:30 a.m. to 5 p.m., and Sundays from 10 a.m. to 3 p.m. 

For more information, visit OrangetheoryFitness.com or call 727-288-9897.
aaron September 10, 2013 at 08:14 AM
I'm pretty sure that this has been going on all over Tampa Bay for quite some time. It's used to discourage bike thieves since it's pretty hard to pawn an orange bike.
TransPlant September 10, 2013 at 08:47 AM
Love it !
Terry Hopkins September 10, 2013 at 09:15 AM
If Liza likes it, then I like it...
Maryellen Farinas September 10, 2013 at 09:42 AM
If Liza and Terry like it, I like it. Some enterprising soul in Pinellas should start the trend we've seen in many cities in Europe (major cities!). The bikes are rentals, painted in a conspicuous color or colors, depending on the country. They are attached to the special rack and are released upon payment of the right amount of Euros and you can return them to any of the many racks throughout the city. We saw those in Paris, Avignon, Lyon, Dijon, Madrid, Sevilla, Barcelona.....
karen September 10, 2013 at 10:32 AM
In Newport, RI, there were 'ghost' bikes (they were all white) set up throughout the city to raise awareness about bike safety. I believe there were a couple of bike vs car accidents prior that resulted in the death of the bike riders.


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