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Starbucks Changes Upset Lactose Intolerant Rewards Members

A recent Starbucks announcement regarding changes to its membership rewards program has the lactose intolerant community petitioning to keep soymilk as a perk.

Starbucks rewards members, brace yourselves.

Starting this fall, that soy in your latte will cost you.

Starbucks riled its lactose intolerant rewards members with a recent announcement of some big changes coming Oct. 16.

Starbucks' popular program rewards people with certain perks such as free soymilk, shots of flavor syrup and drinks, among others. The recent announcement was sent to registered rewards card holders on Sept. 18. It said soymilk and flavored syrups would no longer be offered for free.

That change prompted some reward members to start a Change.org petition to convince Starbucks against it.

Jennifer Jones, a petition supporter from Brandon wrote:

I am lactose intolerant and I don't believe that I'll be receiving anything in exchange for Starbucks taking away free soy/syrup.

The petition is asking for 5,000 signatures. So far, it has 858 supporters from all over the United States and Canada.

Starbucks is also no longer giving a complimentary tall drink with the purchase of a pound of coffee.

New member perks will include:

  • Members will also get to use their "free drink" for food
  • Members can earn a freebie for every 12 stars earned instead of 15

The popular coffee chain is also going completely digital. Instead of sending a postcard when someone earns enough points for a freebie, the member's card automatically loads and an alert is sent via email.  

Starbucks locations in Palm Harbor-

  • 33840 U.S. 19 (727) 785-4140
  • 30503 U.S. 19 (727) 787-2085

 

Swiffer Wet Jet September 22, 2012 at 02:01 PM
OMG, like OMG...the world as we know it is coming to an end. Suck it up, people. There's no freebies in this world.
Justice Forall September 24, 2012 at 12:39 AM
I agree with you Swiffer.... I wish my worry in the world was that there will be no more free soy at Starbucks!! To Jennifer Jones and the 857 supporters~ can't you think of another petition to sign that may be of more importance to maybe children, people, animals... something other than your selfish petition for free soy????? I say Starbucks should double the price of soy!

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