Proposed New Logo Looks Familiar

A Dunedin Patch reader points out that a proposed logo coming before commissioners tonight looks similar to the St. Pete Pier's brand.

A proposed, recommended logo up for discussion at tonight's city commission meeting (March 1) looks similar to the one St. Petersburg uses for its downtown fishing pier attraction, a Dunedin Patch reader points out.

A the featured Wilesmith Advertising design featuring “DUNEDIN” in a clean, all-capital-letter, san-serif font and a decorative, tri-color “E."

St. Pete Pier uses a similar tri-color "E" design.

For $73,000, Wilesmith was  for use in its promotional and travel materials.

Wilesmith created 15 possible designs after from community members and stakeholders. A branding selection committee made up of Dunedin residents, stakeholders and city staff first selected a blue and green osprey that . 

After sifting through community feedback from eight stakeholder groups that had met with city staff members since Jan. 26, the branding selection committee is ready to present the tri-color "E" design, one it had originally short-listed. 

The commission meets at 6:30 p.m. at .

[Updated 8:47 p.m., Thursday, March 1, 2012]

UPDATE: City staff recommended tabling the planned branding discussion for a future date at the commission meeting Thursday night. A specific date was not discussed. 

Susan Brown March 02, 2012 at 05:24 AM
All the artist in Dunedin and we paid some one $73,000 to come up with a BRAND that looks like it go's on a BOAT, give me a break!!!!!!!!
Gordy March 02, 2012 at 10:19 AM
Let's get our $73,000 back to start out with!! Have the kids at the High School art class come up with a design, they have a lot of creativity, and it would be designed by young people who have a stake in the future of Dunedin as well!
Jayne Krakowiak March 02, 2012 at 01:06 PM
This brand is under whelming and doesn't represent the vitality and artistry of Dunedin. ALso, the squiggles remind me of gummy worms! They don't look at all like nautical flags.
Arlene V March 02, 2012 at 01:51 PM
First, why does the city commission feel that our lovely, eclectic little town have to be "Branded"? Secondly, why did they use the taxpayers $73,000 to outsource the "branding"? Stupid idea, ridiculous waste of money and for what?? Absolutely nothing! Also, could someone please explain exactly what "eight stakeholders" have to do with these procedure? What with "branding" and "stakeholders", sounds like little old Dunedin in back in the middle of the Wild West. Ever hear the expression - "If it ain't broke, don't fix it!!!!
Katie Dolac March 02, 2012 at 02:22 PM
Hi Arlene, here's a story I wrote in April 2011, when the commission first decided to move forward with this $73,000 project: http://dunedin.patch.com/articles/city-moves-forward-on-unified-brand-for-dunedin
Cecilia March 02, 2012 at 04:39 PM
Katie, thanks for posting this link - it answred one of the questions I have had with regard to how the outside company was chosen.
Arlene V March 02, 2012 at 04:42 PM
Thanks Katie - it looks as though the commission did give "some" thought to the outlay of $73K for our "branding" but not much!! Why did they have to go outside the Dunedin area for someone to "brand" a place they no absolutely nothing about!! Just ridiculous!!!
jasminetea March 02, 2012 at 10:58 PM
She hasn't done anything original. If you google this company you will find that she has plagiarized before. http://www.prlog.org/11568479-city-of-pompano-beach-florida-steals-floridas-warmest-welcome-city-motto-from-pensacola-florida.html If you ask me, even her logo seems like it was taken from "W" Hotels.
Jeffrey Carter March 04, 2012 at 03:59 PM
It's better than the original idea but still too bland for Dunedin. Dunedin is anything but bland. I like the idea of allowing the High School art students to submit ideas. Maybe the school can do a contest for the best logo.
P K May 01, 2013 at 01:58 PM
So it looks like we are part of the St Petersburg "Brand" and we paid actual money for a similar brand as "The Pier". Who did we elect that made this decision? Dunedin is loaded with talent, from the school system to the Dunedin Art Center, why would our elected officials hire some copycat company to come up with another brand? Maybe there is too much tax money laying around and they are just looking for ways to go shopping.


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