Proposed New Logo Looks Familiar

A proposed, recommended logo up for discussion at tonight's city commission meeting (March 1) looks similar to the one St. Petersburg uses for its downtown fishing pier attraction, a Dunedin Patch reader points out.

A the featured Wilesmith Advertising design featuring “DUNEDIN” in a clean, all-capital-letter, san-serif font and a decorative, tri-color “E."

St. Pete Pier uses a similar tri-color "E" design.

For $73,000, Wilesmith was  for use in its promotional and travel materials.

Wilesmith created 15 possible designs after from community members and stakeholders. A branding selection committee made up of Dunedin residents, stakeholders and city staff first selected a blue and green osprey that . 

After sifting through community feedback from eight stakeholder groups that had met with city staff members since Jan. 26, the branding selection committee is ready to present the tri-color "E" design, one it had originally short-listed. 

The commission meets at 6:30 p.m. at .

[Updated 8:47 p.m., Thursday, March 1, 2012]

UPDATE: City staff recommended tabling the planned branding discussion for a future date at the commission meeting Thursday night. A specific date was not discussed.