Friday, July 20, 2012
The new city brand depicting "DUNEDIN" as "Home of Honeymoon Island" and design concepts for city stationery and brochures was approved Thursday, July 19, during a meeting at City Hall.
It's finally settled. Seven months after Wilesmith Advertising unveiled its first contentious $73,000 brand design, the second-choice, multi-colored image proclaiming the city "Home of Honeymoon Island" was approved unanimously Thursday night — without input from the Branding Selection Committee. (Mayor Dave Eggers was absent for this vote.) The idea of an additional tagline was scrapped. Like new homeowners at the hardware store, city officials went back and forth — most with an air of impartiality — picking out stationery and brochure designs as if they were choosing carpet squares. "I think we should keep it simple and uncluttered," Commissioner Julie Scales said. "I like them all," Commissioner Julie Ward Bujalski said, and asked …
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Dunedin City Hall
542 Main St, Dunedin, FL
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Monday, May 21, 2012
Members of the committee that selected the city's new marketing brand say they're satisfied with the result, pointing out that the logo is intended to appeal to people outside Dunedin, not people who already live here.
For longtime Dunedin business leader Gregory Brady, the city branding effort represents the culmination of a lot of hard work and solid research. He is somewhat at a loss to understand the backlash and negativity that has surrounded the effort, a process that began nearly a year ago and could come to a conclusion in the next few weeks. Brady, founder of Brady|Karlin Events and former owner of a Main Street hair salon, believes the new brand needs to draw people to Dunedin and not necessarily please its residents. “The important part of a brand is getting noticed,” Brady said by phone. “People need to understand the logo isn’t for the residents; it’s to bring other people in to our area.” Controversy Began with Osprey Design Much of the…
Friday, April 20, 2012
Officials embraced a more colorful version of the Dunedin "E" brand design for attracting outsiders, but they want the branding committee to continue working on the slogan.
Leaders settled on what will be the city's unified brand image Thursday night. However, they sent the proposed slogan, "Life Flows Your Way," back to the drawing board. "I’m looking for something a little more kitschy, a little more exciting, a little more cool," Commissioner Julie Ward Bujalski told a Wilesmith Advertising representative. If you could propose a new slogan to market Dunedin to outsiders, what would it be? Share your suggestions in the comments section below. The new brand image depicts the multicolor word “DUNEDIN” in a clean, all-capital-letter, san-serif font, with a wavy, tri-color E. Each letter is a different color — orange, green, red, blue and yellow — which "makes a statement that you have a lot going on here," …
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Dunedin City Hall
542 Main St, Dunedin, FL
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Wednesday, April 18, 2012
The potential new brand for Dunedin was cleared of any copyright or trademark infringements of the St. Pete Pier logo; it is up for discussion at Thursday's city commission meeting (6:30 p.m., City Hall).
Citywide branding is back on the city’s agenda. And with an all-clear from City Attorney Tom Trask, the citizen-selection committee is expected to move forward at Thursday's city commission meeting in support of the “Dunedin” brand image with a curvy tri-colored "E." Bob Ironsmith, city economic & housing development director, will look to city leaders for direction on how to proceed with the image. If it is approved, the design contractor Wilesmith Advertising will prepare a marketing portfolio and plan for rolling out the brand on city materials. Officials were surprised to learn just before its March 1 discussion that the committee's preferred brand for Dunedin depicting a curvy tri-color “E” closely resembled the wavy, flag-like tri-…
28.012849
-82.785374
Dunedin City Hall
542 Main St, Dunedin, FL
/articles/city-attorney-clears-dunedin-e-brand-for-discussion
944000
/locations/6826621
Craig
4:09 pm on Monday, July 23, 2012
All that money and they settle on "Home of Honeymood Island"? How about Dunedin: A Different Kind of Florida... That one's on the house more ›