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Citywide Branding

Tuesday, April 30, 2013

Dunedin Symbols: Thoughtful Research or Communication Breakdown?

Some say the adoption of the southern magnolia as Dunedin's official city tree is not the first time they've been blindsided, despite the symbol's full support from multiple citizen advisory groups.

Southern magnolia vs. citrus tree. Blue osprey heart vs. colorful wavy E. In each matchup, one image became a symbol that represents Dunedin, the other a metaphor for a possible communication problem between residents and officials designated to represent them. Some city leaders also question using social media and other non-traditional ways to reach residents in light of the dust ups. Each of the winning symbols — the magnolia tree and wavy "E" — had full support from citizen advisory boards before receiving majority approval from Dunedin city commissioners. But the symbols branding Dunedin also received widespread public backlash from residents who felt blindsided by the decisions. In the case of the magnolia tree, Dunedin's citizen …

In this Article:

New City Logo is Unveiled, City Moves Forward on Unified Brand for Dunedin, Officials Extend Brand Survey Deadline to September, and 6 more ›

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Michelle Crash

3:55 pm on Thursday, May 2, 2013

THIS. We have so many resident artists and marketing professionals living withing the city of dunedin, it was a mistake to bring in a company so far removed from the area. Tap local talent. Such a shame.   more ›

Friday, January 4, 2013

City Brand Moves Into Marketing Phase

City commissioners approved a trademark license agreement for Dunedin's logo, but wanted to see more from staff on how to use it to target tourists to the city, in a Dec. 20 public meeting at City Hall.

Dunedin's colorful, wavy "E" brand is ready for marketing, now that city leaders approved legalese for its use. The only thing missing is a target audience, commissioners said at a Dec. 20 public meeting. City Attorney Tom Trask's royalty-free trademark license agreement was a vital part of the preliminary brand marketing plan from city staff.  Businesses and organizations will have to agree to the city's trademark license agreement if they want to use the new logo on marketing materials. "Consistency is extremely important," Commissioner Julie Scales said. "I think it's very important that we be firm in monitoring that sort of thing." The city has already distributed a brand standards manual to several local print shops. Donating a web …

In this Article:

Another Brand Design for City Leaders to Consider, Dunedin Chamber of Commerce, City Brand Approved for Stationery, and 5 more ›

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Cecilia

5:50 pm on Friday, January 4, 2013

If you live in Dunedin, forget it. Commissioners only want out of towners branding Dunedin.   more ›

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