City Brand Moves Into Marketing Phase
City commissioners approved a trademark license agreement for Dunedin's logo, but wanted to see more from staff on how to use it to target tourists to the city, in a Dec. 20 public meeting at City Hall.
Dunedin's colorful, wavy "E" brand is ready for marketing, now that city leaders approved legalese for its use. The only thing missing is a target audience, commissioners said at a Dec. 20 public meeting. City Attorney Tom Trask's royalty-free trademark license agreement was a vital part of the preliminary brand marketing plan from city staff. Businesses and organizations will have to agree to the city's trademark license agreement if they want to use the new logo on marketing materials. "Consistency is extremely important," Commissioner Julie Scales said. "I think it's very important that we be firm in monitoring that sort of thing." The city has already distributed a brand standards manual to several local print shops. Donating a web …
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Cecilia
5:50 pm on Friday, January 4, 2013
If you live in Dunedin, forget it. Commissioners only want out of towners branding Dunedin. more ›