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Friday, January 4, 2013

City Brand Moves Into Marketing Phase

City commissioners approved a trademark license agreement for Dunedin's logo, but wanted to see more from staff on how to use it to target tourists to the city, in a Dec. 20 public meeting at City Hall.

Dunedin's colorful, wavy "E" brand is ready for marketing, now that city leaders approved legalese for its use. The only thing missing is a target audience, commissioners said at a Dec. 20 public meeting. City Attorney Tom Trask's royalty-free trademark license agreement was a vital part of the preliminary brand marketing plan from city staff.  Businesses and organizations will have to agree to the city's trademark license agreement if they want to use the new logo on marketing materials. "Consistency is extremely important," Commissioner Julie Scales said. "I think it's very important that we be firm in monitoring that sort of thing." The city has already distributed a brand standards manual to several local print shops. Donating a web …

In this Article:

Another Brand Design for City Leaders to Consider, Dunedin Chamber of Commerce, City Brand Approved for Stationery, and 5 more ›

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Cecilia

5:50 pm on Friday, January 4, 2013

If you live in Dunedin, forget it. Commissioners only want out of towners branding Dunedin.   more ›

Monday, May 21, 2012

City's New Logo 'Isn't for the Residents'

Members of the committee that selected the city's new marketing brand say they're satisfied with the result, pointing out that the logo is intended to appeal to people outside Dunedin, not people who already live here.

For longtime Dunedin business leader Gregory Brady, the city branding effort represents the culmination of a lot of hard work and solid research.  He is somewhat at a loss to understand the backlash and negativity that has surrounded the effort, a process that began nearly a year ago and could come to a conclusion in the next few weeks.  Brady, founder of Brady|Karlin Events and former owner of a Main Street hair salon, believes the new brand needs to draw people to Dunedin and not necessarily please its residents.  “The important part of a brand is getting noticed,” Brady said by phone. “People need to understand the logo isn’t for the residents; it’s to bring other people in to our area.”  Controversy Began with Osprey Design Much of the…

In this Article:

New City Logo is Unveiled, City Attorney Clears Dunedin 'E' Brand for Discussion, and City Moves Forward on Unified Brand for Dunedin

Bob Rupp

8:21 pm on Wednesday, January 9, 2013

If the new logo is not intended for residents.....why is it on the city's new recycling bins?   more ›

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